Levi Strauss & Co. Expectations
		  		campaign
		  	
			
      Creative strategy, art direction, and design development
            Levi Strauss & Co. Expectations
Creative strategy, art direction, and development of employee awareness piece
            
            
            
            
            Levis Strauss & Co. Expectations
Creative strategy, art direction, and development
the challenge
Educate and raise employee awareness of the company core values as part of Levis Strauss & Co. employee brand activation.
the approach
Developed custom icons for each Expectation
Designed an educational piece highlighting each Expectation featuring employee images
the results
Brochures rolled out at annual leadership summit, desk drops for home office employees, and incorporation into new employee experience